Conducted in
terms:
2023/2024-L, 2024/2025-L, 2025/2026-Z
ECTS credits:
unknown
Language:
Polish
Marketing management and planning ZA-NL6O>ZAPLM
Zapoznanie studentów z podstawową wiedzą z zakresu zarządzania marketingowego, w tym zwłaszcza jednej z jego funkcji, planowania, z uwzględnieniem metod analizy marketingowej i kontroli marketingowej.
Course coordinators
<b>Final assessment</b>
<b>Prerequisites</b>
<b>Basic literature</b>
<b>Supplementary literature</b>
<b>Other information</b>
Learning outcomes
Knowledge
Related directional learning outcomes:
ZR1A_W02
Verification metods:
Knowledge
Related directional learning outcomes:
ZR1A_W16
Verification metods:
Knowledge
Related directional learning outcomes:
ZR1A_W12
Verification metods:
Skills
Related directional learning outcomes:
ZR1A_U02
Verification metods:
Skills
Related directional learning outcomes:
ZR1A_U13
Verification metods:
Social competence
Related directional learning outcomes:
ZR1A_K05
Verification metods: