Marketing E-FMECS>05-M
Detailed teaching content:
1. Basic concepts of marketing, analysis of the enterprise environment.
2. Segmentation of the market.
3. Product life cycle, product classifications, product structure.
4. Strategies and methods of determining the price of a product.
5. Distribution channels, logistics.
6. Product promotion - methods.
7. Marketing research.
Course coordinators
Learning outcomes
Student has knowledge related to production planning taking into account the needs of customers
Student has a basic knowledge of the life cycle of equipment, facilities and systems.
Student is able to obtain information from literature, databases and other sources in the field of study; is able to integrate the obtained information, interpret and critically evaluate it.
Student is able to recognize system and non-technical aspects in the formulation and solution of engineering tasks.
Student understands the need for and knows the possibilities of continuing education and improving professional, personal and social competence; in case of difficulties in solving a problem independently, he consults experts.
Assessment criteria
A positive grade on the test and prepared tasks
Bibliography
Brassington F., Pettitt S.: Principles of marketing. Pearson, 2006
Armstrong G., Kotler P.: Marketing: an introduction, Pearson Prentice Hall, 2007
Kurtz D., Boone L.: Principles of marketing, Thomson-South Western, 2006